Full Report · Apr/2023 → May/2026
Total Revenue Generated via Meta Ads
R$ 798.567
R$ 106.030
Investment
R$ 692.537
Accumulated Profit
2.531
Generated Purchases
93 Campaigns executed 3 years of partnership 100% Meta Ads
8,48x
Historical avg. ROAS
93
Campaigns executed
Historical Summary
Accumulated Performance
Consolidated data since the beginning of the partnership in April 2023 through May 2026.
Total Revenue
R$ 798.567
via Meta Ads
Accumulated Profit
R$ 692.537
net return
Total Investment
R$ 106.030
paid media spend
Average ROAS
8,48x
return per real invested
May / 2026
Current Month Panel
Performance in progress — partial data as of May 14, 2026.
Revenue
R$ 11.789,68
vs Apr ↓ 24.5%
Investment
R$ 3.016,04
vs Apr ↑ 44.3%
Profit
R$ 8.773,64
Margin 74.4%
ROAS
3,91x
vs Apr 7.47x
CPA
R$ 91,40
vs Apr R$39.45
Purchases
33
partial month
Avg. Order Value
R$ 357,26
+32% above market
Margin
74,40%
healthy result
Competitive Benchmark
Anefran vs. Fashion Market
Comparison with fashion segment averages on Meta Ads Brazil.
ROAS — Return on Ad Spend
Fashion market on Meta Ads averages 2.65x. Anefran historical records 8.48x — more than 3× above.
Fashion Market 2,65x
Anefran Historical 8,48x
3.2× above industry average
CPA — Cost per Acquisition
Market pays between R$120 and R$150 per sale. Anefran's best month: R$39.45 — 75% cheaper.
Fashion Market R$120–150
Anefran Best Month R$39,45
75% below market average
Avg. Order Value
National fashion avg. order is R$271. Anefran in May/26 reached R$357.26 — 32% above.
Brazilian Market R$271
Anefran May/26 R$357,26
+32% above national average
Timeline Performance
Month-by-Month Performance
Recent history by period. ROAS peak: 10.58x in March/26. Bars proportional to cycle maximum ROAS.
2nd Half 2025
InvestedR$ 24.178,15
RevenueR$ 123.973,42
Purchases386
CPAR$ 62,64
Avg. OrderR$ 321,17
ROAS5,13x
January / 2026
InvestedR$ 1.608,80
RevenueR$ 9.669,52
Purchases41
CPAR$ 39,24
Avg. OrderR$ 235,84
ROAS6,01x
February / 2026
InvestedR$ 3.889,25
RevenueR$ 12.252,41
Purchases42
CPAR$ 92,60
Avg. OrderR$ 291,72
ROAS3,15x
March / 2026
InvestedR$ 1.939,30
RevenueR$ 20.526,13
Purchases47
CPAR$ 41,26
Avg. OrderR$ 436,73
ROAS — Peak10,58x
April / 2026
InvestedR$ 2.090,59
RevenueR$ 15.622,61
Purchases53
CPAR$ 39,45
Avg. OrderR$ 294,77
ROAS7,47x
Current
May / 2026
InvestedR$ 3.016,04
RevenueR$ 11.789,68
Purchases33
CPAR$ 91,40
Avg. OrderR$ 357,26
ROAS — Partial3,91x
Comparative Table
Consolidated View by Period
All performance indicators by period in a single view.
Period Invested Revenue Purchases CPA Avg. Order ROAS
2nd Half 2025 R$ 24.178,15 R$ 123.973,42 386 R$ 62,64 R$ 321,17 5,13x
Jan / 2026 R$ 1.608,80 R$ 9.669,52 41 R$ 39,24 R$ 235,84 6,01x
Feb / 2026 R$ 3.889,25 R$ 12.252,41 42 R$ 92,60 R$ 291,72 3,15x
Mar / 2026 R$ 1.939,30 R$ 20.526,13 47 R$ 41,26 R$ 436,73 10,58x
Apr / 2026 R$ 2.090,59 R$ 15.622,61 53 R$ 39,45 R$ 294,77 7,47x
May / 2026 R$ 3.016,04 R$ 11.789,68 33 R$ 91,40 R$ 357,26 3,91x
Historical Total R$ 106.030 R$ 798.567 2.531 — — 8,48x
Historical Milestone
On the Way to the First Million
Anefran has already generated R$ 798,567 in revenue via Meta Ads.
Only R$ 201,433 left to the historic milestone of R$ 1,000,000.
0%
completed toward the R$1M milestone
R$ 1.000.000
goal
Only R$ 201.433 left to the R$1M milestone